Emerging Trends and Technologies in High Performance Buildings

by Ted Hettick, New Business Director, Function:

As we move into March of Twenty Ten, we find winter begrudgingly winding down and tax season winding up. This time of year also brings with it one of the my favorite regional conferences, Greenprints. While small in scale in terms of exhibition, this conference consistently has some of the best industry speakers this side of Greenbuild.

I was fortunate to attend a session with one of the most knowledgeable professionals on the latest in energy-efficient and environmentally responsible design trends: BuildingGreen and Environmental Building News' Alex Wilson. You may recall my white paper on Trends in the Green Product Market, entitled GROWING GREEN, which was inspired by Wilson's presentation of the Top Ten Green Products at my first Greenbuild a few years ago.

Being a technology and gadget junkie immersed in the building products industry, I find Wilson's insights highly fascinating, valuable and relevant both personally and professionally. I gobble up his astute awareness and foresight much like our office does chocolate and candy. If you missed Wilson's talk on Emerging Trends and Technologies in High Performance Buildings at the 2010 Greenprints conference, allow me to share with you what I learned.

WATER

With the severe country-wide droughts well in our rear-view, the importance of H2O can easily be overloooked in the big picture. If there was a silver lining to the water shortage of a couple years ago, it was a heightened awareness of water as a finite resource, driving innovation in water efficient products and technologies. Wilson predicts that water could become as big a challenge as energy in the future - citing that 23% of U.S. power is generated via hydropower and that 40% of the fresh water in the U.S. is used to cool power plants. It's scary to imagine where we might be without adequate water supply, and I think these statistics put into perspective how valuable this resource is.

Wilson continued to give some examples of cutting edge faucets, fixtures, and rainwater harvesting products that help to conserve water, which I won't plug here because none of them are our clients. However, I was interested in the irrigation control technology he mentioned that predicts the need for watering based on feedback relayed from weather satellites. What a simple yet brilliant application of existing technology. This reminded me of the story from last year about the plant that uses twitter to tell its owner when it needs to be watered, Pothos. I was further impressed to hear from Robyn Zurfluh of Smith Dalia Architects, who has several ongoing LEED targeted restoration projects on Atlanta's own Piedmont Park, that this technology, among other water conservation methods, is being employed in the park.

ENERGY + CLIMATE CHANGE

Wilson says that significant boosts in the productivity of oil and gas extraction has lessened the influence peak oil has had on driving energy efficiency. He expects that the top influencer to reduced fossil fuel use will instead be the threat of climate change, showing scientific models that forecast a drastic increase in temperatures and rising sea levels across the U.S. should we continue at our current rate of consumption. Say all you want about the Jersey Shore or South Beach, but the world would not be the same without them.

Prior to joining Function:, the acronym CHP would made me think of that Erik Estrada guy on a motorcycle. Now I tend to think of the building rating system for schools similar to LEED. Wilson didn't talk about the California Highway Patrol (CHiPs) or The Collaborative for High Performance Schools (CHPs), and instead discussed something new to me: CHP, which stands for Combined Heat and Power. Apparently two-thirds of energy produced from power plants is lost as thermal waste, which I find appalling. According to Wilson, some European countries like Sweden are taking advantage of this heat byproduct and using it as a resource - to make hot water for circulation to homes and businesses, for example. Also called co-generation, this concept is being propelled by tax policy that incentivizes change, taxing heavily coal-burning plants and pollutants associated with them. If we are to be the leader in new energy technologies like President Obama wants us to be, we need to be on the forefront of these types of advancements.

Wilson continued on, drilling into specific energy conserving innovations across several different product categories, including thermal energy storage, lighting, solar energy and photovoltaics. The most striking takeaway here was a new solar technology that recently debuted in Phoenix, Arizona at the Maricopa Solar power plant. This innovation converts solar energy into grid quality electricity without use of water. What I didn't know is that typical solar power systems capture and apply heat energy to water, creating steam, which spins turbines to generate electricity. Seems kind of archaic "in light" of this new technology, right? Not only is it saving water but it solves the water supply dilemma intrinsic with the location of solar power leading states in the western U.S. Also interesting is the advancement of integrating Photovoltaic (PV) systems into new building components such a glazing.

INDOOR AIR QUALITY (IAQ)

Did you know that people spend 90% of their time indoors and recent studies have indicated that air pollution levels inside buildings can be up to 100 times higher than those outdoors? There has been so much focus on preserving our environment and natural resources that unfortunately our own health is sometimes an afterthought in creating the structures we occupy. Thankfully, companies such as The GREENGUARD Environmental Institute (GEI) are leading efforts to protect human health and quality of life through programs that reduce chemical exposure and improve indoor air quality.

During his session, Wilson mentioned that President Obama is addressing IAQ through amendments to the Toxic Substances Control Act, perhaps encouraging the much-needed shift in the onus of using hazardous chemicals from the public to the manufacturer. As awareness increases of the detrimental effects of the chemicals used in manufacturing processes, fire retardants and other hazardous compounds are expected to eventually be phased out (and hopefully not replaced with a similar but less studied chemical per usual).

Special thanks to Alex Wilson for providing another engaging lecture and to Southface, for your dedication to encouraging green building and design awareness in Atlanta and the southeast.





Connect. Inform. Act.

Business is about making connections. It's who you know and connecting them with what you have to offer. And that is what Function: does - ...

: READ MORE
Expert Marketing Tips for Decking BPMs

  1. Attack the Market at a Regional Versus National Level Define a manageable amount of key regional markets, approximately six to eight, and focus ...

: READ MORE
Interactive Design

A scene in the film Minority Report shows a flat screen TV greeting customers at stores with personalized ads. The Hunger Games’ notorious capitol society ...

: READ MORE
Building Envelope Trends

Function: remains engaged with our clients target audiences to better understand their habits, thought processes and to stay ahead of industry trends. This enables us ...

: READ MORE
Function: Announces New Customized Strategic Roundtables

In the age of social media, smart phones and online meeting tools, many people find themselves yearning for face-to-face interaction. Companies who put extra effort ...

: READ MORE
It's Alive! Studying the Living Building Challenge

Carl Seville, GBA Advisor It isn't easy to meet the energy and water requirements set by the LBC The Living Building Challenge uses the flower ...

: READ MORE
Lifecycle Building Center Opens in Atlanta

 by Carl Seville, GBA Advisor This new non-profit has a solid pedigree and lofty goals Image 1 of 4 Adam Deck, the director of the ...

: READ MORE
Affordable Housing is Leading Green Building

By Carl Seville, greenbuildingadvisor.com How I learned more than I expected at an affordable housing conference I recently learned that in Georgia, as well as ...

: READ MORE
Consult Your Gut When Choosing an Architect – Dallas Architects Explain

By Laura Davis, AIA, Dallas Architect There’s more to choosing an architect than what you’ll see in a résumé or proposal. Dallas Architects, Laura Davis, ...

: READ MORE
The Return of Modern

By Megan Tinkler, meganleanne.com Often times the term “modern design” is misused and misinterpreted by the general public. It is thrown around casually to describe ...

: READ MORE
Mobile Applications in the Building and Construction Industry

Two-thirds of architects and designers, contractors and builders are using mobile apps. But out of those, what percentage are using mobile apps for business purposes? ...

: READ MORE
The ABCs of Product Marketing

It's no secret that product manufacturer websites are a key resource for product specification. On the other hand, did you know claims from the manufacturer ...

: READ MORE
Mobile Apps for Building Product Manufacturers

by Ted Hettick, New Business Director, Function: During one of our Construct Knowledge Series Webinars, an editor asserted that 75% of information would be gathered ...

: READ MORE
Spotlight On… Brian Zeis, Anjer Construction, Scottdale, Ga

In a year when large building and construction companies still felt the economic ripples of a hard-hit industry, Brian Zeis, president of Anjer Construction, said ...

: READ MORE
Give Them Something to Talk (or Tweet or Like or Blog) About

Oscar Wilde once said, “There is only one thing worse than being talked about, and that is not being talked about.”   Today, in the age ...

: READ MORE
Targeting the Contractor

Contractors’ schedules are fast-paced and demanding. With more days spent out of the office than in, contractors often have little time to check email, browse ...

: READ MORE
Marketing Building Products in 2011: Trends in Marketing Plans, Budgets and Priorities

Function: recently surveyed over 1,000 Manufacturers to examine the outlook for marketing building products in 2011. Through this research, we identified the direction of marketing ...

: READ MORE
Targeting the Contractor in 2011: Industry Trend Research for the BPM

by Ted Hettick, New Business Director, Function: If you've met with me in person recently, you probably heard me talking about the contractor trend study ...

: READ MORE
Your Building Is Alive and Well

Researchers in the UK are attempting to create something radical for the building industry: a living building skin. Like coral, this carbon negative compound is ...

: READ MORE
A+D Trend Watch: A Conversation with Susie Spivey-Tilson of TVS Design

by Ted Hettick, New Business Director, Function: The other day I had the chance to visit with TVS Design's Sustainable Studio Director, Susie Spivey-Tilson. As ...

: READ MORE
Launching a Product in the Building and Construction Industry

It’s important to tailor any marketing approach to the specific product and company, but with over twelve years of experience in this market, we at ...

: READ MORE
Still Questioning How to Use Social Media?

Sure Social Media is a fun way to kill time with pointless status updates, playing games, sharing pictures, reuniting with old friends and keeping tabs ...

: READ MORE
Social Media: Best Practices for the BPM

by Ted Hettick, New Business Director, Function: Ever heard of FUMIFU? I am a big proponent of acronyms and this one stuck with me. I ...

: READ MORE
Building Connections: A Study in Social Media

In PR, knowing market trends is a foundational element of doing business. In the last few years, nothing has made a bigger impact than the ...

: READ MORE
Introducing the International Green Construction Code

ICC, ANSI, ASTM, ISO, ASHRAE - the string of monikers floating around in the world of building codes is a long one. And on March ...

: READ MORE
Emerging Trends and Technologies in High Performance Buildings

by Ted Hettick, New Business Director, Function: As we move into March of Twenty Ten, we find winter begrudgingly winding down and tax season winding ...

: READ MORE
Opportunities for Growth in Institutional Building

Opening his State of the Union address with a reference to the periods of economic trouble America has faced and endured in the last century, ...

: READ MORE
"The Changing Face of Media Relations": The Editors Tell All

Recently, Function conducted a Webinar on the changing face of media relations. We brought in some of the most well respected and knowledgeable media experts ...

: READ MORE
Ideas to Build On: Energy Efficiency

A New Culture For years the American mindset was “greed is good” (á la Gordon Gekko in the 1987 movie “Wall Street”). We produced a ...

: READ MORE
Ideas to Build On: Content Management

There was a time that marketers reached their audiences solely through print – printed pieces of mail, printed advertisements in magazines and newspapers, and printed ...

: READ MORE
LEED® is the New Black: Can eco-friendliness outlast our own attention spans?

by Jessi Probus, PR, Function:photo credit: Nationalgeographic.com It finally happened. Thanks to Al Gore, polar bears, and time-lapse glacier photos, being green is trendy. Celebrities ...

: READ MORE
"We've got the whole world in our hands"

by Joslyn Fagan, Director of Public Relations, Function: For those of you who read this blog regularly (you are out there, right?), you may remember ...

: READ MORE
E is for Energy

by Joslyn Fagan, Director of Public Relations, Function: As the mother of a six-month-old I spend a lot of time reading books that are designed ...

: READ MORE
As Featured in Builder/Architect Magazine, Function:'s Editorial, "When Green Becomes Red"

As a society we have become increasingly aware of the impact of our behavior on the global environment. We have found ourselves, in a short ...

: READ MORE
Five Things Not to Do When Contacting Specifiers

In today’s tight market, competition is fierce. People and businesses are competing for jobs, clients and projects – using whatever means necessary to win. However, ...

: READ MORE
Integrating and Transforming Green Buildings with Building Information Modeling (BIM)

Building Information Modeling, or BIM, is a design movement that has captured the interest of the industry and created a huge “buzz.” There’s still much ...

: READ MORE