FUNCTION: has developed an array of tactics to reach architects, designers, builders and contractors.
By providing a complete range of integrated solutions, we help BPMs expand their brand and increase their sales. Our tactics involve strategic planning, research and analysis, public relations, content management, marketing, advertising, interactive, training, and customer relations. Through integrating this broad range of solutions, we create a detailed and dynamic plan, unique to you, that will effectively reach your audience.
Advertising is about reaching your audience. To be effective, it has to be strategic. Ultimately, advertising should focus on messaging, brand presence and creating awareness. It’s the meaning behind an image. We create compelling advertisements that drive your audience back to your website to increase your Return On Investment (ROI).
MARKETING + DESIGN
How your company is positioned is crucial. Like we said, we help you build your brand. By packaging the strategy, Function: creates results. Marketing today consists of two-way communications. From sales tools, segmented tools, sustainable kits, PURLs and direct mails, we can help change the way you are sharing information.
As a part of our integrated approach to communications, we offer superior public relations services by providing clients with targeted campaigns focused on generating awareness beyond the realm of traditional advertising and marketing. Our industry experience and relationships with media present clients with numerous opportunities. We work to cultivate relationships with industry influencers, targeting them through a variety of tactics, including articles and press releases, social media, case studies and educational sessions.
Web content is an increasingly critical part of the business platform and the need for content management is essential. Defining online strategies and developing integrated platforms for internal and external audiences is key to a business’ growth. We recognize the importance of staying ahead of trends and utilizing every available medium to increase your sales. By incorporating social media, including LinkedIn, Blogs, Facebook, and Twitter, into your marketing routine you can reach your marketing goals and connect to your audience in a new and effective way.
Our work begins by taking each client through a process of strategic planning. Through researching and discussing your individual needs, we come up with a unique plan of action that fully integrates marketing, public relations and design. We use our understanding of the AEC community to get your products specified.
RESEARCH + ANALYSIS
We recognize the importance of knowing the facts about you, your competition and the industry trends in order to analyze and strategize. Through surveys, focus groups, audits and interviews we communicate with experts behind the (metaphorical) drafting table, the media and in the field. We take the time to find out what’s important to businesses and their customers. Our research helps us advise you on how to best leverage your product to increase your sales.
Today more business is conducted online. A company’s website is often it’s first opportunity to make an impression. We create online marketing initiatives, including websites, microsites, eblasts, online newsletters and ezines, which integrate with your overall communications objectives and messages. From navigation and user analysis, to search engine optimization (SEO), we help you get seen by the people who matter.
Education in any arena is critical. Having a firm understanding of what your target audience is talking about is essential in today’s competitive business market. Function: works with you to train your sales force on topics like BIM – things that impact the sales cycle. Through training we establish your sales team as thought leaders, give you the competitive advantage, create confidence and enable your team and your company to be a knowledgebase for your target audiences.
We believe that your customers should be a top priority. After all, they buy your products. We can help you sort through the clutter of a hectic market to focus your attention on where it matters most – providing customers with a positive experience and fostering your relationship with them so that they keep coming back for more (and bringing their colleagues with them).