The Changing Face of Media Relations

How can I reach media through new outlets? Is social media really effective? What stories will media be talking about in 2010.

This webinar is designed to answer those questions and more. Hosted by Function:, an integrated marketing agency that connects buildings product manufacturers to architects, contractors and industry influencers, the webinar will feature a panel of editors and publishers from some of the most influential publications in the arcitecture, engineering and construction industry. By listening to the discussion, you will understand the growing importance of earned media and its place in the marketing mix, as well as how to use public relations more effectively to achieve your marketing and sales goals in the coming year.