Function: on BIM Webinar

FUNCTION: TO JOIN RCMS GROUP ON BUILDING INFORMATION

MODELING (BIM) WEBINAR

Special ized Market ing Agency and Other AEC Indust ry Leaders Gather to Di scus s The Effects of BIM on the Industry

ATLANTA, January 12, 2009 – Function:, an integrated marketing agency that specializes in reaching the building, architecture and design community, will be joining RCMS Group, the industry leader in Building Information Modeling (BIM) services to the design and construction marketplace, for a complimentary BIM Roundtable webinar on January 15, 2009 at 1:00PM EST. Industry experts from HOK, HNTB, Gilbane Building Company, GSA, Dalpos Architectural Integrators and Freese Construction Company will also be joining to discuss the value of BIM, as well as the challenges and benefits firms are experiencing on projects that have used BIM.

The use of BIM has continued to increase across the industry and is being used not only by architects, but contractors and building product manufacturers. Function: works with various building product manufacturers, designers and builders to help them better understand the uses of BIM in their specific fields. Throughout the webinar session, panelists will share their opinions on the value of BIM, as well as the challenges adopters may face and the benefits of implementation.

“Function: has specialized in the building industry for years and we are dedicated to providing clients with a thorough knowledge of the industry to help them build brands and increase sales,” said Dana Castle, Function:’s principal and director of strategy. “Whether implementing BIM for a design project, using its data to assess building performance or creating product models to ease specification, we have found that there is still much uncertainty across the industry as to how to best apply BIM. Participating in RCMS’ webinar allows us to provide clients with additional opportunities to hear from leaders in the AEC industry on topics of importance, such as BIM, so they can continue to develop strategic programs and remain competitive.”

For more information, or to register, visit www.functionatl.com or www.rcmsgroup.com.

About RCMS
RCMS Group is a trusted partner to the building design and construction community. RCMS Group produces high-quality Building Information Models (BIM) that improve project efficiency and profitability. The company bridges the gap between the design and build communities by leveraging BIM to improve the construction process. For more information on RCMS Group, visit www.rcmsgroup.com.

About Funct ion:
Function: is an integrated marketing agency, converging strategy, design, research and communications for companies in the building, architecture and design community. Based in Atlanta, Function: provides clients throughout North America with a complete range of solutions, including advertising, marketing, design development and public relations to energize sales cycles. An innovative approach enables Function: to work efficiently and tactically, engaging key influencers, prospects and internal conduits through a range of vehicles and touch points. For more information, please visit www.functionatl.com.

Media Contact:
Joslyn Fagan
Director of Public Relations
404-524-3075 ext. 20
[email protected]