The Outcome
Everything is about the human experience. In the building and construction industry, this experience transcends product and speaks to occupant surroundings, both interior and exterior. Kawneer recognizes this and works to create solutions that address occupants’ needs in various environments. We are working to create several vertical campaigns for Kawneer that speak to solving solutions in multiple markets, including urban, healthcare, retail and education. Whether it be indoor air quality, blast resistant or energy focused, they care about the impact their products make on people.
Beginning with the urban market, we developed an advertisement, booth graphics, visual tools, and social media content inviting architects and contractors to “Say Hello to Urban Solutions.” The campaign was lanched during AIA 2016 and tied into pre-show eblasts and outreach driving the audience to the Kawneer exhibit. The booth was divided into segments - healthcare, education, urban and retail, multi-family/ office - that addressed the solutions in these specific markets. Media was also invited to visit the booth and speak with Kawneer experts about their new campaign and vertical focus.