Hit your mark with projects designed for the AEC industry
Project Expertise for the A+D Industry
Marketing to A+D audiences requires extensive industry expertise.
Most agencies don’t have this. We do.
Over our 20+ years of industry specialization, Function has developed the capabilities required to reach, engage, and convert A+D professionals at every stage of the sales cycle. Large-scale effort or small-scale project, we know how to work with your teams to make everyone more agile and more effective.
Our strength lies in our flexibility and ability to help manufacturers:
+ Differentiate their products in a crowded competitive field
+ Establish a thought-leader position in the market
+ Uncover and own opportunities in vertical markets
+ Assist internal teams with projects they don’t have time to tackle
We’ve helped brands achieve their goals through strategic initiatives of all sizes, including:
+ Product launches for a range of interior and exterior building solutions
+ Social media to engage with targeted audiences
+ Media relations strategy and execution for tradeshows
+ Sales training to align messaging with a marketing campaign
+ Educational videos
+ Content development and execution
+ New product naming
+ Surveys for architect feedback and input
+ Dealer and distributor campaigns
+ Print and digital advertising
+ Voice of customer research
+ Targeted digital campaigns
+ Byline articles for placement in top industry publications
+ User analysis to streamline website navigation
+ DIY resource tools
+ Technical videos and installation instructions
+ Sales PowerPoint presentations and templates
+ Big box in-store packaging and POS
+ Event planning for sales meetings and round tables
+ Community outreach programs
+ Campaign and platform development to differentiate a brand or product
+ Webinar creation, hosting and industry expert panelists
+ Customized CEUs
See how leading manufacturers have leveraged our expertise:
CertainTeed Ceilings:
Establishing Thought Leadership Positioning in the Market
Armstrong:
Defining Market Leadership Abilities
LP SmartSide:
Identifying Opportunities in Light Commercial
See all of our industry targeted projects.
Get in touch to learn how we solve your brand's unique challenges.