Function: 2013 Social Media Webinar

Listen and watch the webinar presentation above
Download pdf of transcript here.

Using Social Media to Help #Launch Your Building + Construction Products was a 1 hour webinar event covering how leveraging social media can benefit the building product manufacturer and increase specifications.

The discussion featured perspectives and insights from a influential group of social media marketing experts in the building and construction industy on trends and how they've changed how we strategize in public relations and for marketing product launches.

Areas of discussion:


• What platforms manufacturers should focus on

• How to generate buzz about a product launch using social media
• How to find industry "influencers"

• Why blogs are critical

• When and how many updates are appropriate

• How to build relationships when you only have 140 characters

• How social media has changed public relations

• Why YouTube is great for manufacturers

Transcription coming soon!


PANELISTS:

Enoch Sears (@BusinessofArch), architect, author, Social Media for Architects


Steven Thomson (@architizer, @stevenjthomson) social media manager, Architizer


Mark Mitchell (@whizardly) BPM marketing strategist, author, Building Material Channel Marketing


Dana Castle (@functionatlanta) principal, director of strategy, FUNCTION: